Paying attention to office equipment may seem like a stretch in a construction business, but having the right machine to produce in-house plans, drafts, drawing, and marketing materials is an enormous boost to your business.
Why? Because while you might be the best at what you do, people won't know that unless you find the right way to tell them and show them what you and your business are capable of.
Images are Communication
This is it - the key to all marketing. Images are communication. If you want to communicate with potential clients and show your projects and help people see that you are the business to make their idea a reality, you have to invest in office equipment that will tell your story in high-quality, accurate and crisp images.
There are many imaging solutions out there that will help you communicate with your customers and potential clients that maybe you haven't considered being a business necessity.
Remember, images are key to showing what you can do and matching an idea to someone's dream.
A few products that can help you achieve this include:
MFP - stands for a multifunction printer, which can print, copy, scan, fax, and more. This machine is the answer to quickly processing customer information, reproducing flyers or information, and staying on top of document processing.
Wide Format Printer - the large printer that produces a crisp, clear, wide format image of precisely the design/structure/final product you are creating. You can also use it for banners and signs for the job site or events, and other extensive marketing materials that will be seen by many.
Production Printer - this product is essential for more prominent businesses that need to get brochures out and other large-scale marketing or client projects. Helpful to have in-house so you can run your production when you need it and have it done quickly and with attention to detail.
Build Your Company Too
You're building more than just houses for people or brick and mortar shops - you're also building your company and business.
At Stan's, we know how this goes - we build a small business as well. Let's talk about how you can reach your customers with new imaging solutions.