Ricoh Europe, 04 April 2017 – Businesses have never faced such complex political, economic, social and digital forces as they do today. For example:
In short, businesses of all sizes are being tasked with quickly getting to grips with a new reality. As our World of Change research report explains, disruption is here to stay. But success in turbulent times depends on the ability to anticipate the long-term benefits of change.
In particular, the mid-market is acutely aware of today’s wider economic, political and social pressures. The engine room of Europe’s economy, mid-sized businesses (MSBs) account for 75,000 companies across the continent and provide over 30% of all revenue.
Although MSBs are hugely ambitious, the vast majority report barriers preventing them from reaching their full potential. These include complex and costly regulation, difficulty in attracting top talent and in sourcing the right technology. As a result, the current uncertainty makes what seems like an already difficult path to growth almost impossible.
But are MSB leaders overlooking one of their best assets for growth – their people? Despite the changes happening around them, their employees are feeling extremely positive and settled in the roles. Only 8% expect to change job and just 12% believe they will have fewer career opportunities in 2017.
According to the research we commissioned, mid-market employees are confident that digital disruption will result in their company being in a stronger position by the end of 2017 than it is now. They are clearly up for the challenge and want to overcome the barriers standing in their way.
Setting employees up to meet these challenges starts with what technology they have at their disposal. In fact, 62% believe their business should do more to use new technology and processes. With that in mind, here are three areas business decision makers should focus on:
In a world of change, no business can afford to stand still. This is especially true for ambitious MSBs, competing not only with larger enterprises but also innovative start-ups eager to take their share of the market. How leaders choose to empower their staff to do the best job possible has the potential to make or break a company. Using the latest relevant technology will set apart the winners from the losers; acting today is the only option.
For more information, visit www.ricoh-europe.com.