Stories
Following a career of designing for various companies in the bike industry, Keely Shannon founded Ground Keeper in 2017 in Bellingham, WA to offer riders fun and custom printed fenders for their suspension forks. Today, the brand has grown into several other custom products, including frame protection decals and fully-custom decals for Stan's rims!
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Our partners Wide Open took some time to get to know more about freerider, downhill racer, and all-around shredder Emma Olofsson, who represents Stan's in New Zealand.
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Trevor McCutcheon is no stranger to doing cool things on and off the bike. When an athlete comes to us with an idea for a project that's more than a shredit or race coverage, it's tough to not get on board. Trevor's Places We Play initiative combines his love of riding with his appreciation for the areas we're fortunate enough to recreate in. Trevor hopes his efforts motivate others to get out and take care of their local trails.
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A lot goes into having a successful ride at an organized bike event, and while there are some factors -- like the weather -- that just can’t be controlled, you as a rider can, in fact, do many things to make a great outcome more likely. We interviewed three veteran cycling event promoters to find out what they tell riders to help them have the best experience possible.
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We go deep with Chris Currie of Ministry Cycles to talk bike manufacturing and his time in the cycling industry that lead him to start up shop.
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